Etsy UX/UI Redesign

I am aiming to create a better user profile and homepage experience on the Etsy website. I purchase all of my digital planner products from Etsy, one specific shop in particular, and I always have an issue finding my favorite shop off the bat and don’t feel that my profile does much of anything for me to feel like a personalized experience.

My goals in this project are to declutter the homepage and make the user profile more efficient in finding the favorite shops and products the user chooses based on selection and indicated interests/hobbies. The profile should also be more aesthetically pleasing, user-friendly & feel more personal along with being different than what shows when you select the “favorites” icon.